On my previous post, I mentioned the abuse of our privacy and the use of our metadata. In itself, what is metadata?
The simplified version, metadata is data about data. In other words, data that provides information about other data.
For example, if you make a phone call, if there was a recording of the conversation, that recording would not be considered as metadata, it would only be data. However, the data collected regarding to, when the call was made, who participated and how long the call lasted, that is metadata.
Metadata categories: Photographs, books, blog posts, emails, word documents, spreadsheets, and computer files. Without metadata, it would be impossible to navigate and access websites. On the other hand, metadata is not something new, for eons, libraries have organized books using, author name, who published it, genre, date, etc. and etc.
So what's all the fuzz about? Why is YOUR metadata important:
Every time you take a photo with your cell phone, a large amount of data gets saved along with the photo. The most common data, being, the date and time, camera settings and geolocation; where the photograph was produced. Within the data configuration, data such as, the type of lens, the exposure, the aperture, whether the flash was in use, and probably your name, as the author of the photograph.
Using the following example, in real life, you are about to share on Instagram that you are at Ben & Jerry’s and you want to post a photo of your ice cream. When uploading the photo, the photo's metadata is automatically shared with Instagram. Over time, a profile may be generated using your metadata. The metadata is then linked to your Instagram account. Now, imagine this topic, with more personal data, such as an email or computer files.
Without a doubt, . If an institution, company, the government, or even an individual, were to access your metadata, this party would have the knowledge of the metadata produced by your cellphone, data such as, who you talk to on the phone, how often you talk, how long the calls last, and there is a chance to discover your identities if your cellphone numbers are available online. And the same applies to any email account and the photos you send and share via email.
The truth is quite simple: there is no privacy online, much less on Social Media. Telcel, Movistar, AT&T, just to name a few, know your location in real time, otherwise, you would not have service. The problem is that our metadata is transmitted over the Internet and can be accessed by other networks. .
On a closer look; this information is quite valuable, and not just for marketing purposes. Metadata provides an in-depth analysis of the individual. And this information can be used to make informed decisions about each individual. Separately, per head, per group, per capita, etc, and etc., up to a point, that is massive, extended, perhaps generic, but globalized.